Privacy Policy of Integrity Line LLC
1. Overview
Integrity Line LLC (“Integrity Line,” “we,” “us,” or “our”) values your privacy and is committed to protecting it in compliance with applicable laws. This Privacy Policy (“Privacy Policy”) describes how we collect, use, and safeguard the personal information you provide when you access or use our website, services, or platform (collectively, the “Platform”), unless specified otherwise in connection with our role as a data processor.
This Privacy Policy does not govern the personal information of individuals provided to us by our customers in connection with the services we offer them. Our customers may use the Platform to store, process, and communicate with their own clients, including for purposes such as:
Creating websites or applications;
Providing their own products or services;
Sending electronic communications; and
Collecting, using, or sharing personal information as permitted under their own policies.
In these cases, Integrity Line acts solely as a service provider and data processor (“Processor Services”), and the privacy notice of the customer, not this Privacy Policy, applies to the processing of such data.
By using the Platform, you acknowledge and agree to the terms of this Privacy Policy. If you do not agree with our practices, please refrain from accessing or using the Platform.
2. Information We Collect
Integrity Line collects information about you (“Personal Information”) through the following channels:
a. Directly from You
We collect Personal Information that you voluntarily provide when interacting with the Platform, including when you:
Create an account or profile;
Subscribe to newsletters or other communications;
Make purchases or request information;
Schedule appointments or attend events, trade shows, or webinars; or
Otherwise communicate with us.
Information collected may include your name, contact information (email, phone), billing and shipping details, account credentials, and other communications-related information.
If you provide information about third parties, you represent and warrant that you have obtained the necessary consent and authority to share such information with us, and that we may process it in accordance with this Privacy Policy.
b. From Third Parties
We may collect information from third-party sources, including:
Marketing partners (e.g., advertising networks, affiliates, social media platforms);
Vendors and suppliers (e.g., data providers, event hosts); and
Publicly available databases or co-created datasets.
This information may include contact details, professional information, and publicly available content relevant to our business operations.
c. Automatically via the Platform
When you access or use the Platform, we automatically collect information about your device, browser, IP address, operating system, pages visited, and interactions with the Platform. This may occur through cookies, pixel tags, and similar technologies. Please refer to our Cookies Policy for further details.
3. How We Use Your Information
We use Personal Information for the following purposes:
a. Platform Functionality and Development
To provide, operate, and personalize the Platform;
To ensure network connectivity and performance;
To diagnose and resolve technical issues;
To conduct analysis, testing, and research for product and service improvements; and
To generate reports, updates, and ensure system security.
Automatic updates may check your system to deliver the latest security, versions, and features. Cookies also enhance operational efficiency and analytics.
b. AI-Enhanced Features
Certain Platform functionalities leverage artificial intelligence (“AI”) tools to improve services. Integrity Line uses Personal Information only to deliver these services and does not use Personal Information to train generalized AI models. Third-party AI subprocessors are contractually restricted to use your data solely for the specific service you request.
c. Customer Support
We use your information to respond to inquiries, troubleshoot issues, and provide technical or account support.
d. Business Operations
Personal Information is used for accounting, auditing, billing, compliance, contractual performance, and other operational purposes.
e. Communications
We may use your contact information to:
Send updates about the Platform, your account, or changes to policies;
Provide security alerts;
Respond to service requests; and
Deliver marketing materials, newsletters, surveys, or research, consistent with your communication preferences.
f. Security and Fraud Prevention
We may use Personal Information to monitor for and prevent fraud, unauthorized access, and other security threats.
g. Advertising and Marketing
We may use collected information to provide personalized advertising, promotional offers, and to measure marketing effectiveness. This includes information from marketing partners and affiliate programs.
h. Statistical Analysis and Improvement
We may aggregate and anonymize data for traffic analysis, trend identification, and overall enhancement of the Platform experience.
i. Legal, Regulatory, and Compliance Purposes
Personal Information may be used to comply with legal obligations, enforce contracts, protect our rights, and fulfill regulatory requirements.
4. How Integrity Line Protects Your Information
Integrity Line implements reasonable and appropriate administrative, technical, and organizational measures to protect Personal Information from unauthorized or unlawful access, use, alteration, disclosure, or destruction, as well as from accidental loss or damage.
We require our vendors, service providers, and partners who access Personal Information to maintain equivalent safeguards. Users of the Platform are also responsible for protecting their accounts, devices, and systems. No system or method of data transmission over the internet can be guaranteed to be 100% secure.
If you believe your interaction with Integrity Line is no longer secure, for example, if you suspect that your account credentials have been compromised, please notify us immediately using the contact information provided in the “How to Contact Us” section below.
5. How Integrity Line Shares Your Information
Integrity Line may disclose Personal Information to third parties under the following circumstances:
a. Affiliates and Subsidiaries
We may share Personal Information with our affiliates or subsidiaries for purposes consistent with this Privacy Policy.
b. Service Providers
We share Personal Information with authorized vendors and contractors who provide services such as website hosting, data analysis, IT support, auditing, or customer service.
Where applicable, we may also provide anonymized or aggregated data to service providers for research, trend analysis, and product development. Contracts with these providers include terms that restrict use of Personal Information and require protection of your data.
c. Partners
Integrity Line collaborates with partners for marketing, promotions, product integrations, or Platform-enabled services. For instance, if you access the Platform via an affiliate referral link, we may share your name, email address, and account plan with the referring partner.
d. Advertising and Marketing
We may share Personal Information with third-party advertising and marketing partners to deliver personalized content, evaluate campaign performance, and provide targeted offers.
This may include communications via email, phone, or Platform notifications. Personalization may be based on prior transactions, device location, browsing activity, or cookies (see our Cookies Policy). You may opt out of location-based or targeted advertising through device settings or communication preferences, although certain Platform features may require these settings to function properly.
e. Social Networks and Third-Party Services
When you connect third-party services to the Platform (e.g., installing apps via the Marketplace), you consent to sharing your information under the terms of the third-party provider. For example, connecting your YouTube account allows access via Google’s API, governed by Google’s Privacy Policy. You may revoke such access through the third-party provider’s security settings.
f. Corporate Transactions
In the event of a merger, acquisition, reorganization, sale, or transfer of all or part of our business or assets, Personal Information may be disclosed or transferred as part of the transaction.
g. Legal and Regulatory Requirements
Integrity Line may disclose Personal Information to comply with applicable laws, respond to lawful requests by authorities, enforce our policies, or protect our legal rights. This includes responding to subpoenas, court orders, or other legal processes.
h. At Your Direction or With Consent
We may disclose Personal Information at your request or with your explicit consent.
Phone numbers and opt-in consent information will not be shared with third parties without your express written consent.
6. Data Retention
Integrity Line retains Personal Information only as long as necessary to fulfill the purposes for which it was collected, including compliance with legal, regulatory, tax, accounting, and reporting obligations.
Retention periods may be extended when necessary to address complaints, potential disputes, or anticipated litigation.
When determining retention periods, we consider:
Type, sensitivity, and volume of Personal Information;
Potential risk of harm from unauthorized use or disclosure;
Purpose of processing and whether it can be achieved by other means; and
Applicable legal or regulatory requirements.
Where appropriate, Personal Information may be anonymized for research or statistical purposes, which may allow indefinite use without further notice. You may request deletion of your Personal Information as described under “Your Legal Rights”.
7. Information From Children
Integrity Line does not knowingly collect or process personal information from children under the age of 16.
If we become aware that we have collected information from a child under 16, we will delete it as soon as possible. Children under 16 should not provide personal information on or through the Platform.
If you believe a child under 16 has provided Personal Information, please contact us immediately using the methods in “How to Contact Us.”
8. Links to Third-Party Websites and Services
The Platform may contain links to third-party websites, apps, or services. Integrity Line is not responsible for the privacy practices or content of these third parties.
Third-party providers, including social media platforms, app developers, device manufacturers, and service providers, have their own privacy and security policies. We encourage you to review their policies before providing personal information.
9. Do Not Track
Some browsers offer a “Do Not Track” (DNT) feature. Currently, the Platform does not respond to DNT signals.
10. Your Legal Rights
Depending on your location, you may have rights concerning your Personal Information, including the ability to:
Request access or correction;
Request deletion;
Restrict processing;
Withdraw consent; and
Exercise marketing and communication preferences.
For jurisdictions not specifically addressed, you may still have rights similar to those described below. Requests can be submitted using the “How to Contact Us” section.
11. European Privacy Rights
If you are located in Europe, the UK, or Switzerland, the following rights may apply under the GDPR, UK GDPR, or Swiss nFADP:
a. Rights to Access, Portability, Correction, or Deletion
You may request access to, correction of, or deletion of your Personal Information. Please note that some information may need to be retained for recordkeeping, transaction completion, or compliance purposes.
Where applicable, you may also request a copy of your Personal Information. Requests may require verification of identity. Processing fees may apply where permitted by law.
b. Right to Object
You may object to the processing of your Personal Information or request restrictions on processing.
c. Right to Withdraw Consent
You may withdraw consent at any time. Withdrawal does not affect the legality of processing conducted prior to withdrawal or processing based on other legal grounds.
d. Right to Complain
You may contact your local data protection authority or use dispute resolution mechanisms under the EU-U.S. Data Privacy Framework (DPF), the UK extension, or the Swiss-U.S. DPF. Arbitration may be available under certain conditions (see Annex I of the DPF Principles).
We will respond to any complaints directed to us within 45 days.
e. Advertising and Marketing Choices
You may manage marketing communications and advertising preferences at any time via the methods in “How to Contact Us.”
Opting out of marketing communications does not prevent us from sending essential messages related to security, service issues, or product updates. Advertising content may rely on cookies, as described in our Cookies Policy.
12. U.S. Privacy Rights
Residents of certain U.S. states including, but not limited to, California, Colorado, Connecticut, Delaware, Iowa, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, and Virginia, and other states that may enact similar privacy legislation (collectively, “U.S. State Privacy Laws”) may have additional rights concerning their Personal Information. This section describes those rights and how you may exercise them.
a. Right to Opt Out of Sale, Sharing, or Targeted Advertising
Integrity Line does not sell your Personal Information for monetary consideration. However, certain U.S. State Privacy Laws may define the disclosure of Personal Information for advertising, marketing, or similar purposes as a “sale,” “sharing,” or “targeted advertising.”
To exercise your right to opt out of such uses, you may use the “Do Not Sell or Share My Information” feature on the Platform or submit a request using the contact information in the “How to Contact Us” section.
b. Rights to Access, Correction, and Deletion
You may request access to, correction of, or deletion of your Personal Information by contacting us using the methods in “How to Contact Us.”
Please note that we may need to retain certain information for recordkeeping, to complete transactions initiated prior to your request, to comply with applicable law, or for other legally permissible purposes.
We may request additional information to verify your identity before fulfilling such requests.
c. Right to Non-Discrimination
Integrity Line will not discriminate against you for exercising any rights afforded under U.S. State Privacy Laws, including opting out of data sales, sharing, or targeted advertising.
d. Right to Appeal
If we do not respond to your request or if you are unsatisfied with our response, you may appeal by contacting us using the details provided in “How to Contact Us.”
e. Authorized Agents
You may designate an authorized agent to submit privacy requests on your behalf. We may request additional information from both you and your agent to verify the agent’s authority.
f. Sensitive Data
To the extent that Integrity Line collects Personal Information categorized as sensitive under U.S. State Privacy Laws, we will process such information only:
As authorized by you; or
As permitted or required by law.
g. Automated Profiling
Integrity Line does not engage in automated decision-making that produces legal or similarly significant effects concerning you.
h. Further Information About Data Collection, Uses, and Disclosures
As described in Sections 2 and 3, we collect Personal Information from and about you for a variety of purposes, including Platform functionality, customer support, business operations, communications, advertising, marketing, and analytics.
Categories of Personal Information Collected in the Past 12 Months
Identifiers: Name, address, IP address, email, etc.
California Consumer Records Information: As defined in Civil Code §1798.80(e), including name, phone number, and similar information.
Commercial Information: Products or services purchased, considered, or obtained; purchasing or consuming histories.
Internet or Other Network Activity: Interactions with websites, applications, or advertisements.
Inferences: Analytics, preferences, and behavioral insights.
Sharing of Personal Information for Business Purposes
We may share Personal Information with third parties to support business purposes, including:
Platform functionality
Customer support
Business operations
Communications
Advertising and marketing
Analytics
Categories of third parties with whom we may share Personal Information include:
Subsidiaries and affiliates
Service providers
Partners
Advertising and marketing partners
Sale or Sharing of Personal Information
Certain U.S. State Privacy Laws define the sharing of Personal Information for advertising or marketing purposes as a “sale” or “share.” You have the right to opt out of these sales or sharing activities.
In the past 12 months, the categories of Personal Information that may have been sold or shared for business purposes include:
Identifiers
California Consumer Records Information
Commercial information
Internet or network activity
Inferences
Third parties with whom your Personal Information may be sold or shared include:
Marketing and advertising partners
Affiliate partners
16. Data Privacy Framework
Integrity Line LLC complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF), as established by the U.S. Department of Commerce.
Integrity Line has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. DPF Principles regarding the processing of personal data received from the European Union, and to the UK Extension regarding personal data received from the United Kingdom (including Gibraltar). Similarly, Integrity Line has certified compliance with the Swiss-U.S. DPF Principles with respect to personal data received from Switzerland.
In the event of any inconsistency between this Privacy Policy and the EU-U.S. DPF Principles, the UK Extension, or the Swiss-U.S. DPF Principles, the relevant Principles shall prevail.
For more information about the Data Privacy Framework program or to view our certification, please visit https://www.dataprivacyframework.gov/.
Integrity Line further commits to notify you without undue delay in the event that our self-certification under any of these frameworks is withdrawn, revoked, terminated, or otherwise invalidated. In such cases, we will take appropriate measures to halt and remediate any unauthorized processing of personal data.
17. Privacy Policy Updates
Integrity Line may amend or update this Privacy Policy at its discretion at any time. We will provide notification of changes where required by applicable law.
Your continued use of the Platform following any such changes constitutes your acceptance of and consent to the updated Privacy Policy. We encourage you to review this Privacy Policy periodically to stay informed of any changes.
18. How to Contact Us About This Privacy Policy
If you have questions, concerns, or requests regarding this Privacy Policy or our handling of your Personal Information, you may contact us through the following methods:
By Email: [email protected]
Via the Platform: links.integritylinecrm.com/widget/form/TyBcLlYaZpq5ltdYfMdN
We will make reasonable efforts to respond to your inquiries and requests promptly, in accordance with applicable law.
19. HIPAA Compliance Add-On Agreement
This HIPAA Compliance Add-On Agreement (“HIPAA Add-On”) is entered into by and between Integrity Line LLC (“Integrity Line,” “we,” “us,” or “our”) and the customer (“Customer,” “you,” or “your”) and supplements the Integrity Line Terms of Service and any applicable Subscription Agreement (collectively, the “Agreement”).
This HIPAA Add-On governs the activation, use, pricing, and permanence of HIPAA-enabled services offered by Integrity Line.
1. HIPAA Activation and Account Designation
Upon Customer’s request for, or acceptance of, HIPAA-compliant services, and upon Integrity Line’s confirmation of activation, the Customer’s account shall be permanently designated as a HIPAA-enabled account (“HIPAA-Enabled Account”).
This designation is applied at the account level and is implemented to meet heightened administrative, technical, and organizational safeguards required under the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) and its implementing regulations.
2. Irrevocability of HIPAA Status
Due to the security architecture, compliance controls, and regulatory obligations associated with HIPAA compliance:
HIPAA-Enabled Accounts may not be downgraded to non-HIPAA accounts.
HIPAA compliance may not be disabled, removed, or reversed once activated.
No request, action, or account modification by Customer shall remove the HIPAA designation.
Customer expressly acknowledges and agrees that this restriction is permanent and non-negotiable.
3. Pricing Lock and Continuity
Upon activation of HIPAA compliance:
The applicable HIPAA compliance pricing is locked in for the life of the account.
HIPAA pricing reflects the increased compliance, monitoring, and infrastructure obligations borne by Integrity Line.
HIPAA pricing is not subject to downgrade or removal while the account remains in existence.
4. Effect of Cancellation and Reactivation
If Customer cancels, suspends, or otherwise terminates the account for any reason, and later elects to reactivate services:
The account shall automatically resume as a HIPAA-Enabled Account.
The same HIPAA compliance status, safeguards, and obligations shall apply.
The account shall resume at the same HIPAA pricing and compliance tier in effect prior to cancellation, unless otherwise required by law.
No reactivation shall convert the account to a non-HIPAA plan.
5. Customer Acknowledgments and Responsibilities
By activating HIPAA compliance, Customer expressly acknowledges and agrees that:
The HIPAA designation materially alters the security, data handling, and compliance posture of the account.
The permanence of HIPAA status is required to protect the integrity of regulated data environments.
Customer is responsible for ensuring its own HIPAA compliance obligations, including appropriate use, access controls, user permissions, and workforce training.
Integrity Line does not provide legal or regulatory advice, and Customer remains solely responsible for determining whether HIPAA compliance is required for its business operations.
6. Governing Terms and Enforcement
This HIPAA Add-On is legally binding upon activation and shall survive account cancellation or suspension. In the event of a conflict between this HIPAA Add-On and the Terms of Service, this HIPAA Add-On shall control with respect to HIPAA-related matters.
Integrity Line reserves the right to enforce this policy to the fullest extent permitted by law.
7. Acceptance
Activation of HIPAA compliance, whether through written request, electronic confirmation, checkbox acceptance, invoice payment, or account configuration, constitutes Customer’s affirmative acceptance of this HIPAA Add-On Agreement.
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